For suppliers to the beauty & personal care industry
Find your next customers before they become obvious prospects.
Aparine is a sales prospecting platform for manufacturers, packaging companies and specialist suppliers. It identifies new and emerging UK beauty and personal care businesses that could need what you sell, monitors early business and trade mark activity, and matches the most relevant companies to your products or services.
Find potential customers earlier, instead of searching the same established-company lists as everyone else.
No card required. Current UK prospects. Updated weekly.
See how it works
A quick look at Aparine in use.
A short walkthrough of the real workflow: set what you sell, review matched prospects, understand why they matter and save the ones worth following up.
Demonstration based on the real Aparine workflow and product screens.
Why Aparine exists
Most prospecting starts with businesses that are already easy to find. Aparine starts earlier.
A newly formed company, a new beauty or personal care trade mark, or another early business signal may point to a future customer before it appears on the usual prospect lists. Aparine brings those signals together, checks the businesses behind them and matches the most relevant potential customers to what your company sells.
Not a directory
Aparine looks for early activity rather than waiting for a potential customer to become established and easy to search for.
Not generic lead generation
Your Targeting Profile tells Aparine what you sell and what a good customer looks like, so the same market is prioritised differently for different suppliers.
Early prospect intelligence
See what happened, why the company may fit and the source information behind it, then decide whether it deserves your sales attention.
A real example from the service
What would this have meant to a beauty supplier?
ATHÉERA LTD is a useful example because the timing is unusually clear. The company was incorporated on 11 August 2026. Two days later it filed the ATHÉERA trade mark covering beauty activity including fragrance, cosmetics, skincare and grooming.
If you sell formulation, manufacture, packaging or compliance services, that does not mean ATHÉERA LTD is ready to buy. It does give you a good reason to look at the company while it is still very young, rather than waiting until it is easy for every salesperson to find.
Why a supplier might investigate
The company and filing appeared almost together, and the filing spans several beauty categories.
- A manufacturer could research formulation or production fit.
- A packaging supplier could look at likely bottles, jars, pumps, cartons or labels.
- A compliance specialist could assess whether launch support may become relevant.
This is a prospecting signal, not a claim that ATHÉERA is currently buying or looking for suppliers. The purpose is to help you decide what deserves further research.
How it works
From what you sell to the potential customers worth looking at.
Your matches are based on what you sell, but you can still see the source information behind each prospect.
Tell Aparine what you sell
Describe your offer, ideal customer, target categories, business stage and territory in a short Targeting Profile.
Watch the market
New UK beauty trade mark activity is matched to company information and retained as the market develops.
Prioritise for you
Actual product evidence, timing and your targeting objectives are combined to produce personalised Hot Picks.
Decide and act
Review the evidence, keep worthwhile companies in My Prospects and set the next task, follow up or reminder.
Current examples
See the sort of potential customers the service is finding.
These are examples from the current prospect data so you can see the type of information Aparine is finding. Your own Hot Picks are ranked against your Targeting Profile after you sign in.
Who it is for
For businesses that sell products and services to the beauty and personal care industry.
The same new company can be valuable to one supplier and irrelevant to another. That is why the signed in product ranks prospects around your particular offer.
Manufacturers
Find young beauty businesses that may need formulation, private label, production or help moving towards manufacture.
Contract manufacture · private label · fragrancePackaging suppliers
Find emerging beauty businesses developing ranges that may need bottles, jars, pumps, tubes, cartons, labels, closures or decoration.
Primary packaging · cartons · labels · closuresCompliance specialists
Find businesses at a stage where product safety, PIF, Responsible Person and technical support may become relevant.
CPSR · RP · PIF · formulationFilling and fulfilment
Find product businesses that may later need filling, contract packing, logistics or fulfilment support.
Filling · packing · fulfilment · 3PLWhat you get
A focused prospecting workspace, not another list of names.
It is designed to show what is worth looking at first, then give you enough information to decide what to do next.
- Targeting Profile: tell Aparine what you sell, who fits and what to avoid.
- Personalised Hot Picks: the strongest new company matches for your particular business.
- Why you / Why now: understand both personal fit and commercial timing.
- Company evidence: company details and source information where available.
- My Prospects: keep worthwhile businesses, notes, tasks, reminders, follow ups and call history together.
- Explore: search the wider retained market and keep worthwhile companies in My Prospects.
- Personal fit
- Why does this company match what you sell?
- Why now
- What happened recently?
- Company stage
- How early is the business?
- Possible need
- Where could your offer fit?
- Evidence
- What do the source records actually say?
- Your action
- Investigate, watch, follow up or ignore.
Pricing
Simple pricing from the start.
Start with a Free Preview: complete your Targeting Profile and see your three strongest current Hot Picks. Upgrade only when you want the full current market, retained history and broader prospecting tools.
For an owner, business development person or sales specialist using the service themselves.
- Targeting Profile and personalised Hot Picks
- Current and retained prospect intelligence
- Company level Explore search and filters
- My Prospects, notes, tasks and follow ups
- Underlying source evidence
- Full current market and 12 months retained history
For a commercial or sales team that wants shared access across up to five users.
- Everything in Individual
- Up to five user accounts
- Shared prospect activity and working history
- Owner and administrator controls
- Central billing
- Online cancellation
Paid plans renew monthly until cancelled. You can cancel online and keep access until the end of the paid period. Promotion codes can be entered at Stripe Checkout.
Try the service
See the 3 current prospects Aparine thinks fit your business best.
Start with your work email and company, then tell Aparine what you sell, who a good customer looks like and what to avoid. Your Free Preview will show three personalised Hot Picks from the latest market data.